Showing posts with label public relations. Show all posts
Showing posts with label public relations. Show all posts
Saturday, December 13, 2008

The folks over at Evidence In Motion have announce the winners of their "30 Second Elevator Pitch Contest" asking participants to answer the question:

- Why physical therapy is the best first choice in musculoskeletal care.

The grand prize winner was the entry submitted by BJ Lehecka from Wichita State University. You can see BJ's winning entry below. To see the full list of winners and other information, please go to EIM's blog found here.

Wednesday, May 28, 2008



WHEN IT COMES TO BACK PAIN “LESS IS MORE”

More surgery, more drugs, and more injections are not what the doctor ordered.

Tallahassee, Florida, May 20, 2008 When it comes to chronic back pain management patients should know that “less is more.” The American Pain Society at their annual meeting unveiled a current review on invasive procedures for the treatment of chronic low back. The scientific review concluded that most invasive interventions, including spinal joint injections, radiofrequency denervation, intradiscal electrothermal therapy demonstrated no evidence of effectiveness. Furthermore, surgical procedures for chronic low back pain demonstrated only small improvement in pain and disability but were accompanied by considerable risk.

"The expert panel reaffirms its previous recommendation that all low-back pain patients stay active and talk honestly with their physicians about self care and other interventions. "In general, non-invasive therapies supported by evidence showing benefits should be tried before considering interventional therapies or surgery," said Chou."

“The American Pain Society panel has acknowledged the central role of an active physical therapy program in managing low back pain patients,” noted Timothy W. Flynn PT, PhD, President of the American Academy of Orthopaedic Manual Physical Therapists. “The key in chronic low back pain is avoiding too much medicine. There is no magic bullet but a combination of hands on care and an active exercise approach is the best solution.”



0 comments Wednesday, March 5, 2008



I

received a nice email today from the president of the APTA, John Barnes. For outsiders, many of us in this profession feel we have an identity crisis in terms of how the public views us. We've had some off center PR campaigns such as "Blackberry thumb", "Couch Potato Exercises", and blah, blah. A grass roots effort has followed demanding more and better from our professional organization, and John Barnes seems to have stepped up to the plate. The most recent action is the hiring of a VP of communications for the APTA. Here is the email I received:

As a signatory of the public relations petition that was forwarded to APTA earlier this year, I thought you would be interested to hear about an exciting announcement.

I am pleased to let you know that we have hired Felicity Clancy as the new Vice President, Communications. Felicity starts at APTA on Monday, April 7.

Felicity is currently the Vice President of Communications and Marketing at the American Chiropractic Association. She has held that position since 2001 and has been with the ACA since 1990.

Before that Felicity worked for Express Newspapers in Gaithersburg, MD and at WJAC-TV News in Johnstown, PA.

Felicity is a graduate of Indiana University of Pennsylvania where she earned a BA in Journalism. She also holds a Master of Public Administration from George Mason University.

She is a member of the American Society of Association Executives and the Society of National Association Publications. She is also a member of the Metropolitan Chorus in Arlington, VA.

Felicity resides with her husband and two daughters in Falls Church, Virginia.

Please join me in welcoming Felicity to APTA!!!...

Her background working for the ACA could be a good thing. As long as we don't find ourselves pushing parents to bring in their children for health and wellness like so many DC's in my area.

At least they have direct access. Good luck Felicity.